Steve Deller, President & CEO With the huge choice in eCommerce technology options, retailers demand trustworthy integrators who will help them avoid time-consuming selling processes by automating their systems, while maximizing ROI and sales. Almost 20 years ago, Steve Deller, Founder, President, and CEO of Virid, noticed a need for an enterprise level eCommerce platform at an accessible price point for growing retailers. Deller saw an opportunity to step into the beginning stages of retail technology by founding an eCommerce company, Virid.
Bringing his decades of expertise in developing and maintaining cuttingedge software for Fortune 100 Corporations, Deller created an “all-in-one eCommerce package” for retailers that includes software, cloud-based hosting, integration support, and ongoing technology consultation. “At Virid, we help retailers drive growth through a ‘single-source’ model that enables them to minimize risk, manage web assets at lower cost than working completely in-house,” notes Deller.
Every eCommerce website built by Virid on top of their award-winning, best-practice-packed, responsive framework is specifically designed to maximize conversions. “We include Google’s Enhanced eCommerce Analytics and Artificial Intelligence capabilities to allow retailers to make data-driven decisions and reach their customers in a personalized way. Each website is also created to be accessible, mitigating the risk of ADA compliance issues. “In the past year, all our current client websites, built on our framework, won an industry award for design and usability. This speaks to the level of work that we are producing and sets the bar within the industry,” says Deller.
The marketAgility platform and each website are hosted in Microsoft Azures cloud environment, which provides flexibility and reliable performance. Through Azure, retailers have enterprise grade software, access to redundancy across global data centers, constant data backups, and automatic site scalability during traffic spikes. Virid performs a number of internal audits to ensure that all its integrations and hosting incorporate security protections mandated in PCI requirements and provides 24/7 website monitoring.
At Virid, we help retailers drive growth through a ‘single-source’ model that enables them to minimize risk, manage web assets at lower cost
Virid is Level 1 PCI compliant and a Microsoft Azure Top Tier Partner. “At Virid, our clients enjoyed 99.99 percent uptime in the last year, as reported by Site24x7,” notes Deller.
Virid adds additional value for retailers through a robust partner network. “Our marketAgility platform allows for maximum flexibility in partner choice, which means that our clients can choose to integrate with any service provider that best fits their business needs,” states Deller. “For over two decades, we have integrated with hundreds of third party providers and can make recommendations to our clients to help them navigate their partner selection progress.”
In addition to technology services, Virid provides personalized support and consulting to clients. “Our Account Directors work hand-in-hand with our clients each and every second from the moment they start to build their eCommerce websites,” asserts Deller. “Each client has a dedicated Account Director that learns the ins and outs of the brand, as well as has access to a team of experts invested in their success.”
Virid offers products that are complimentary to marketAgility, including Revere—a ratings and reviews platform with advanced language filtering, Q&A, and image and video reviews, and customization options to help increase traffic and enhance SEO. In addition to Revere, Virid developed Boxett, an order and fulfillment tool to serve the needs of enterprise grade organizations.
“From strategies to increase growth to technology recommendations, every client has a team of Virid eCommerce experts supporting them each day and rooting for success—keeping them ahead of the competition,” says Deller. “Virid is more than just a vendor. We are continually developing our technologies to give our clients a competitive edge and help them sell smarter.”
